The E-Myth Revisited (1995), Michael E. Gerber

In Michael Gerber's follow up to E-Myth, Gerber has written one of the best business books that competes with classics like Jim Collins' Good To Great and Built To Last. E-Myth Revisited presents the facts about small business in the United States then leads you through a specific experience Michael Gerber had while consulting. Each chapter presents thoughts and ideas heavily cemented in principles that will encourage you to rethink your approach to business as an entrepreneur but also as a consumer, then gives specific examples through dialogues with one of Gerber's clients. I thoroughly enjoyed the first half of each chapter which presented principles, and admit to skimming through the second half of each chapter that was consistently a dialogue with a client that reinforced the central idea of the entire chapter.

All in all this is a must-read, must-have book for the entrepreneur, and I highly recommend it!
Period: February 2007-March 2007
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